I recently wrote here about how audiobook distribution models are not discovering their full potential due to how they cross the boundary between how a reader integrates with the material compared to how an audio listener integrates.
Readers read books (I know, it’s obvious, but bear with me) and I believe the acceptance of audiobooks stumbles over the need to switch modes between dealing with a physical product to dealing with discs or abstract digital files. It is the same stumbling block podcasting has had: the technology gets in the way of the user experience.
Playaway Digital have come up with a commercial distribution device that fits precisely the model I described. Pop over to my personal blog for more on how audiobook distribution may be about to change for the better.
Ingram has announced its purchase of the iofy audiobook publishing platform:
Ingram Digital, an Ingram Content company focused on solutions for digital content management, hosting, distribution and promotion, today announced it has acquired the iofy digital audiobook platform from Audiofy Corporation.
This move further enhances Ingram Digital’s audio services across all sectors and adds additional experience to its expanding team of industry experts.
This comes after Ingram have spent the past year or more working with the platform’s originators in what they describe as “various digital initiatives”. Sounds to me like they took the system for a test-drive for a year!
According to Sol Young on his blog (he heads up the iofy development team), things are looking rosy for iofy. Sol is looking forward to the deal’s potential for the platform:
I’m confident our acquisition will bring incredible value and additional ingenuity. We’ll now be building something amazing, which iofy wouldn’t have had the resources for on its own.
Publishers have for some time been crying about the cost and logistics of developing audiobooks in the various formats required for both physical and digital distribution. With Ingram securing a solid offering in solving those problems, perhaps we will see even more audiobooks flooding the market.
Personally, I think the more options we have for consuming what an author has created, the better.
I fear one of the significant reasons behind so many titles having abridged versions when released in audiobook form is a protection against open distribution, but is there an alternative that not only circumvents the need to understand online downloads and file formats, but protects redistribution in exactly the same way as the printed version?
Companies such as Audible, through their alliances with iTunes, are able to control audiobook distribution via DRM (Digital Rights Management), a legacy of the protection work done by the music industry to combat online piracy and encourage responsible online purchase of music. Ebook distribution has similar schemes in place to lock-down the title to the original purchaser - something even the printed copy is unable to achieve.
Given the sometimes apparent obsession by all arms of the publishing industry to protect distribution - because it is far more about distribution than it is about rights, despite their cries to the contrary - audiobooks are primarily distributed on CD, which can be very easily copied onto electronic formats, such as mp3, and distributed. Or even simply duplicated to other CDs. CD audio protection is available, but in nearly all cases can be circumvented with a little research and effort.
What we need for audio is a method of distribution identical to that of the printed book version, at which time the audio distribution becomes a direct purchase option for the material.
Cheap mp3 players
Mp3 players are flooding out of manufacturing countries such as China. Low in capabilities compared to the models costing multiple hundreds, they are, nevertheless, quite capable of delivering CD quality sound from the stored audio files. They are also frighteningly cheap to produce, as is suggested by the number of giveaways and dirt-cheap units available in supermarkets.
Produce an audiobook, burn it into the memory of a cheap mp3 player, remove the ability to that player to do anything other than play the pre-installed audio, and you have a printed book-like distribution device with the only option to replicate and redistribute being connecting the audio output to an audio recording device (no different to the equivalent passing of a printed book through a scanner or photocopier).
I am convinced this is a model that will both appease the publishers while providing a viable, stand-alone means of acquiring audiobooks for the consumer.
